New industry standard makes it easier for consumers to purchase a full range of related travel products and services when booking an air ticket. With the New Distribution Capability (NDC) standard, travel buying will be more convenient and exciting, industry executives say. "When you see the retailing experience you have on e-commerce sites such as Amazon, we try to replicate that in the travel industry. In Asia, Qantas is in the forefront, with travel agents able to book NDC content alongside other travel attractions, enabling a more personalised travel experience for their clients. "Things take time in the travel industry but it's not a negative thing if you look at the size of the industry," he said.

Source: Bangkok Post September 23, 2018 23:48 UTC